By Wataru Ito
I will introduce a specific and strange Japanese event of wine, “Beaujolais Nouveau.”
Do you know “Beaujolais Nouveau”? It means one of French wine, and its release day or the season has become one of event which attracts Japanese people to enjoy it every year. I also enjoy Beaujolais Nouveau every year, and I looked for it in Riverside. Because it is said that the 2009 harvest in Beaujolais is the best vintage in 50 years, I looked forward to taste it. But I’m sorry to say I couldn’t find it in spite of looking around six supermarkets.
First, let me introduce about Beaujolais Nouveau briefly. Beaujolais Nouveau is a wine which made in “Beaujolais Region” of France. Nouveau means “new wine” in French, so Beaujolais Nouveau is a wine which produced in the year. The wine features a very smooth, fruity flavor, so it is easy to drink because of short ripening period. It is decided that Beaujolais Nouveau must be released on the third Thursday of November all over the world by the French Law; therefore, many Japanese fans are eagerly waiting for the opening day every year and it is fixed as a seasonal event.
There are many evaluations for Beaujolais Nouveau, and it is praised for its vintage every year especially by retailer’s advertisements. For example, it was valued as “the best product in the last ten years” in 2001, but the evaluation in 2002 was “the quality is much better than 2001” and the praise for 2003 was “the best product in a century.” It sounds strange somehow its vintage is the best each year and I have never heard bad expressions and it raises consumer’s expectations. Anyway, it seems that there is less concern for Beaujolais Nouveau in U.S, but in Japan, it has taken root as foreign cultures like Christmas.
Many people enjoy Beaujolais Nouveau; however, there are also many negative comments from wine fans. They state its bad points such as a higher price, less flavor, too commercialism, and some people criticize that it is silly of Japanese to thank the poor wine. Actually, it is only few moments event and it will be paid no notice in few weeks since its release. But I think it is good event to enjoy a seasonal taste.
I’m not an expert of wine, but I just enjoy it. How about your home country? Do you enjoy Beaujolais Nouveau as Japan?
I will introduce a specific and strange Japanese event of wine, “Beaujolais Nouveau.”
Do you know “Beaujolais Nouveau”? It means one of French wine, and its release day or the season has become one of event which attracts Japanese people to enjoy it every year. I also enjoy Beaujolais Nouveau every year, and I looked for it in Riverside. Because it is said that the 2009 harvest in Beaujolais is the best vintage in 50 years, I looked forward to taste it. But I’m sorry to say I couldn’t find it in spite of looking around six supermarkets.
First, let me introduce about Beaujolais Nouveau briefly. Beaujolais Nouveau is a wine which made in “Beaujolais Region” of France. Nouveau means “new wine” in French, so Beaujolais Nouveau is a wine which produced in the year. The wine features a very smooth, fruity flavor, so it is easy to drink because of short ripening period. It is decided that Beaujolais Nouveau must be released on the third Thursday of November all over the world by the French Law; therefore, many Japanese fans are eagerly waiting for the opening day every year and it is fixed as a seasonal event.
There are many evaluations for Beaujolais Nouveau, and it is praised for its vintage every year especially by retailer’s advertisements. For example, it was valued as “the best product in the last ten years” in 2001, but the evaluation in 2002 was “the quality is much better than 2001” and the praise for 2003 was “the best product in a century.” It sounds strange somehow its vintage is the best each year and I have never heard bad expressions and it raises consumer’s expectations. Anyway, it seems that there is less concern for Beaujolais Nouveau in U.S, but in Japan, it has taken root as foreign cultures like Christmas.
Many people enjoy Beaujolais Nouveau; however, there are also many negative comments from wine fans. They state its bad points such as a higher price, less flavor, too commercialism, and some people criticize that it is silly of Japanese to thank the poor wine. Actually, it is only few moments event and it will be paid no notice in few weeks since its release. But I think it is good event to enjoy a seasonal taste.
I’m not an expert of wine, but I just enjoy it. How about your home country? Do you enjoy Beaujolais Nouveau as Japan?
Hi,Wataru,this is Judy~ thank you for introduing this wine to us. Actually, I'm good at driking wine and beer, and also don't know how many kinds of wine are. I remember at one time when we were travelling in Hong Kong, the hotel we lived give every room a free grape wine. So we planned to drink at night, that was the first time I drunk the wine, and I had no idea about what I can be after drinking. I just went inside the glass of wine to pour 1/2 cup. Unluckily, when I drunk a few bites, I felt my head was so giddy and I really wanted to sleep. The wine you introduced is really a good wine, I really want to try it if I have that chance.
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